The campaign marks Road Safety Week and the 10th anniversary of the ban on using hand-held phones while driving
Drivers should put their phone in the car boot to avoid distraction, safety experts say today.
The advice is issued as police start a blitz on people using mobiles at the wheel.
The campaign marks Road Safety Week and the 10th anniversary of the ban on using hand-held phones while driving.
Julie Townsend, of the Brake charity, said: 'We're calling on drivers to tune into road safety - turn off your phone or put it in the boot.'
Smartphones are specially tempting. Suzette Davenport, Gloucestershire Deputy Chief Constable, said: 'As technology has advanced, we've seen a change in the behaviour of some drivers who are allowing themselves to become distracted.'
The fine for using a mobile at the wheel was raised in May to £100 with three penalty points.
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