FINNISH PHONE MAKER Nokia has taken a leaf out of Samsung's book, having mocked the iPad Air in an advert for its Lumia 2520 tablet.
Nokia clearly isn't as brave as Samsung, as the advert begins by praising Apple's iPad Air for its thin and light design, although the word 'iPad' is never mentioned. The advert's voice over says, 'It's got everything you need - you don't need a keyboard, you touch a screen.'
However, it soon becomes clear that this is in fact not the case, as the underlying theme of the advert seems to be that you can't be productive unless you have a keyboard for your tablet.
Enter the Nokia Lumia 2520. In the advert, a sad iPad Air user who has had to pull out his laptop due to the lack of physical keys to accompany his tablet sees a pretty lady with a Nokia Lumia 2520, and thanks to its included keyboard, it seems he is immediately sold.
He's clearly not concerned that he might not be able to get all of his apps from the Windows Store, or that the Lumia 2520 is rather bulkier than his Apple tablet.
Nokia also mocks the iPad's battery life in the video, despite both the iPad Air and Nokia Lumia 2520 offering 10 hours on a single charge, likely referring to the fast charging feature of the Nokia tablet.
The advert doesn't mention that the Nokia Lumia 2520 isn't out yet either, so we're not sure how the lady in the advert managed to get her hands on the tablet. Nokia has yet to announce pricing and availability details.
Check out our Nokia Lumia 2520 price, release dare and availability roundup. ยต
0 comments:
Post a Comment