Thursday, 23 January 2014

Nokia Lumia sales weaker over holidays, but doubled in 2013


Nokia might be selling its devices business to Microsoft, but the Finnish smartphone maker is posting its final financial results that include Lumia sales today. Although Nokia isn't revealing exact sales figures for its Windows Phone handsets, it does note smart device sales were up from Q4 2012, but down from last quarter. Nokia sold 4.4 million Lumia devices in Q4 2012, and 8.8 million in its recent quarter. Recent average selling prices and the split between smart and mobile devices place sales during the recent quarter at between 6 - 8 million.


As Nokia is not breaking out the exact Lumia sales figures for Q4 it's impossible to put a firm figure on the overall Lumia sales that stood at 36.1 million at the end of Q3 2013. However, it's clear Lumia sales more than doubled during 2013 compared to 2012. Our estimates put Lumia sales in the range of 6 - 8 million for Q4, which would mean annual sales reached at least 27.8 million for 2013, more than double the 13.3 million handsets sold during 2012.


With a drop in Lumia sales during Q4 compared to the overall trend of growth during 2013, it's clear Microsoft has a lot of work to do throughout 2014 to ensure Windows Phone continues to head in the right direction. Nokia dominates Windows Phone marketshare with over 85 percent of all sales, but recent reports suggest Sony might be preparing its own Microsoft-powered handset later this year. Nokia will hold an investors call at 8AM ET today, and we'll update you accordingly on any additional insight into Lumia sales.


Aaron Souppouris contributed to this report.

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